Watch how a tailored Marketing Strategy helped a business owner Olga to answer these few important questions for her business: Who are her best customers? What pain does she solve for her customers? What does she communicate to them? And what is a Marketing Strategy anyway? Olga is an experienced Virtual Photographer of business spaces, who teamed up with Marketing Waters to build the right marketing strategy (as some of you might have seen from Video 1 ) Can you take one action, even if a small one, for your business, based on the interview?

A big challenge for solo and small business owners is to repeatedly 🔄 win enough customers to keep their business journey sustainable. So if you’re experiencing the same, then you’re definitely not “the odd one out” 🐣 In this open 5min video interview ▶️, an experienced Virtual Tour Photographer Olga Bushkova, a solo business owner, shares how she was in the same situation and how she turned it around, with help from Marketing Waters: 0:00 Background: What was Olga's business situation? (explained via a few slides) 0:37 What kind of activities did she try to win new customers by herself? 2:22 What was she struggling with and what did she need, to grow her business? 4:08 What did Olga find, as she said, ‘life-changing’ after working with Andrea, Marketing Waters? This video interview is Part 1 of a mini-series. In Part 2, we look more into: What is a marketing strategy? How did it help Olga’s business? To get similar stories and updates, follow Marketing Waters on Linkedin or sign up with your email on https://lnkd.in/dDGXing What works well for you to win the right customers? ✔️ What doesn't? ❌