Privacy Policy

V 1.1 - 27.5.2019


Marketing Waters, Leutschenbach, 8050 Zürich, Switzerland (“Marketing Waters” or “We” / “Our”) is strongly committed to the protection of the privacy of its website visitors and customers. We process personal data in accordance with the Federal Data Protection Act and, to the extent applicable, the General Data Protection Regulation.


Our privacy policy (the “Privacy Policy”) explains the types of personal data we collect and how we use, disclose and protect that information in the context of our services and the Marketing Waters website (the Website). Please read the following carefully to understand our practices. For any requests relating to this Policy, please write to


This Privacy Policy applies to your use of our Website and any of the services that are accessible via the Website, unless the specific terms and conditions applicable to an individual service specify that a separate privacy policy applies instead.


We may provide you with additional privacy notices where we believe that it is appropriate to do so. Those additional notices supplement and should be read together with this Privacy Policy.

The Personal Information We Collect

When you access the Website or use any of our services, we may receive or collect all or a part of the following types of personally identifiable information about you or your business (the “Personal Data”):


  • Your contact information, such as your name, address, e-mail and phone number

  • Data about the business you represent

  • Information that you provide to us when you communicate with us

  • Your use and interaction with the website and our services

  • Unique user IDs generated when you subscribe to a service

  • Information relating to your business that may be collected from third party sources, based on the information that you have provided to us

How We Use and Share Personal Data

We may use the Personal Data for the following purposes:

  • To provide and protect the website and our services

  • To maintain and improve the website and our services

  • To develop new services

  • For other purposes described in this Privacy Policy or that we may indicate to you when we collect your Personal Data.


With your explicit consent, we may also use your Personal Data to send newsletters and other marketing communication to you about our products and services. Your consent to receiving such communication can be withdrawn at any time by clicking "Unsubscribe" in the respective communication or by contacting our business via e-mail.

The Personal Data will be processed and used by us and any subcontractors we may engage in accordance with applicable data protection legislation. Where possible, your Personal Data will be shared in an anonymized and aggregated form to protect your privacy.


We will retain Personal Data only for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.


We may also disclose your Personal Data as follows:

  • To other members of our group of companies which includes our subsidiaries and holding companies, solely for the purpose of providing the services and assessing the performance, functionality and any improvements to the services;

  • To others if we are required to do so by law, for the purposes of a legal or administrative proceeding, if we believe you have violated or are involved in the violation of the any agreement with us, or if we believe that there is an overriding private or public interest.


Where We Store Your Personal Data

If and to the extent your Personal Data is transferred to and stored at a destination outside of Switzerland, we ensure that such transfer and storage is in accordance with applicable data protection legislation to safeguard your privacy. 


We will take all steps reasonably necessary to ensure that your data is treated securely, in accordance with this Privacy Policy and the requirements of applicable data protection laws.

Unfortunately, the transmission of information via the internet cannot be completely secure. Whilst we do Our best to protect Your Personal Data, We cannot guarantee the security of data that is being transmitted.



This Website uses cookies to improve the user experience and ensure that it is functioning effectively. Cookies are small text files that are downloaded to your device by visiting the Website. You may change your browser settings to delete and block cookies. We use the following types of cookies:


  • Performance & tracking cookies

We use performance & tracking cookies to further improve our website in order to always provide you with the best possible online experience tailored to your needs. We never store any personal data which might identify you personally (such as your IP address) or as a client of Marketing Waters.


  • User preference cookies

User preference cookies are used to facilitate your access to the Website. We use them to show you the correct homepage and language for your country and to remember these settings when you visit the Website next time.


  • Technical cookies

Technical cookies are strictly necessary for the Website to work properly. We use them to remember your entries in a form. Technical cookies cannot be deactivated.


Tracking System

Marketing Waters employs the following tracking system:

  • Google Analytics (including Universal Analytics), a web analysis service of Google Inc. ("Google")

The information generated through the cookies about the utilization of this website (including the user's IP address) is transferred to and stored on a central server. If appropriate, this information will be passed on to third parties to the extent this is prescribed by law or to the extent that third parties process the data under contract.

Third parties may use Google cookies to place ads on this website.

Through the use of DART-cookies, the ads shown to users are based on their visits to this website and other internet sites using Google searches.

Users can deactivate the use of DART-cookies by accessing Google's data protection provisions of its ad and content network.

Universal Analytics also enables user date to be stored without using cookies. You can find out how to deactivate Google Analytics here: 

By continuing the use of this Website, you declare that you agree with the processing of the Personal Data collected from you in the described way and for the specified purposes.


Marketing Waters reserves the right, if required, to employ other tracking systems than those named in the section on tracking data for the specified purpose.


The Legal Grounds for Processing your data


We are required by law to set out in this Privacy Policy the legal grounds on which we rely in order to process your personal data.

As a result, we use your Personal Data collected through our Website for the above purposes because:

  • the information is required in order to provide our services to you or our client;

  • of our legitimate interests in the effective delivery of our services to you or our client;

  • of our legitimate interests in the effective and lawful operation of our business so long as such interests are not outweighed by your interests.

Where we are legally required to obtain your explicit consent to provide you with certain marketing materials, we will only provide you with such marketing materials where we have obtained such consent from you. If you do not want to continue receiving any marketing materials from us, you can click on the unsubscribe function in any such communication.


Your Rights

You have rights that you can exercise under certain circumstances with respect to your Personal Data that we hold.


  • Request access to your Personal Data and certain information in relation to its processing;

  • Request rectification of your Personal Data;

  • Request erasure of your Personal Data;

  • Request that we restrict the processing of your Personal Data; and

  • Object to the processing of your Personal Data.


If you have provided your consent to the collection, processing and transfer of your Personal Data for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so.


Contact Information


If you would like to exercise your rights, or for further questions or comments relating to this Privacy Policy, please contact


If you feel that we have not handled your query or concern to your satisfaction you can contact the competent data protection authority, the Federal Data Protection and Information Commissioner.


Changes to this Privacy Policy


We reserve the right to update and change this Privacy Policy from time to time in order to reflect any changes to the way in which we process your personal information or changing legal requirements. Any changes we may make to our privacy policy in the future will be posted on this Website. Please check back frequently to see any updates or changes to our privacy policy.

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