Adapt your business to COVID-19 situation
The business situation and our personal lives have suddenly changed due to COVID-19.
No, it doesn't need to mean it's time to go to "sleep mode" with your business.
Instead, can you adapt your product offer or services to meet the CURRENT NEEDS of your customers or start serving new customers who need YOUR help?
Marketing strategy shows you the right customers
and the right business direction.
How does a Marketing Strategy help you win more customers?
As a business founder, you may be very experienced in the market area you are starting or running your business in. Or you may be actually very new to the market. Nevertheless, one thing you have for sure is the passion to make a change via your product or services or just do something you enjoy!
At the same time, you may have already experienced yourself that attracting new and right customers can be very challenging nowadays:
By attracting "everyone" to be your customer, you play it safe, however, it also makes you be seen as one of the hundreds or more of other businesses that offer the same or similar product/services and it's hard to stand out and show people why they should choose You.
You may know marketing insights are vital to your business start and success but it can be hard for you to navigate the constant changes in marketing, especially online, in customer preferences, social media, ads, etc.
Copying online or offline marketing activities that work for others may not work for your business situation.
As you wear many hats as a business founder, you want to spend your energy, time and budget wisely.
Procrastination around your business situation doesn't help, either, especially as the world, the markets, the technology and the way people buy is changing so fast right now.
If you're serious about your business and you want to make the best of the time you have, now may be the right moment to look deeper into what product / service you offer vs. what your target customers really need, to find a niche with a more viable business direction and build a marketing strategy that is right for Your beloved product or services.
Saying Yes to leveraging marketing the right way also means saying Yes to using your energy wisely and evenly important, keeping you motivated to stay on your entrepreneurial journey!
Andrea shows and guides you in evaluating your current business situation, understand your customers deeply, consider the market you're in, the competition, and then leverage marketing, both online and offline, the right and meaningful way by building a tailored marketing strategy for Your business.. and You.
Marketing Strategist for Startups and Solopreneurs
Founder of Marketing Waters
"Leverage Marketing The Right Way for YOUR Business"
Testimonials - Who We Helped
Guido Axmann, MD
CEO & Founder at Medicinisto
B2B SaaS startup, based in Berlin
"Andrea is a business-driven marketing professional who tries to understand your product/services very well to then show and guide you how to leverage marketing - online and offline - to achieve your business goals. Plus she is real fun to work with.
She helped us build an effective marketing strategy tailored to our situation and use the right digital channels (incl. social media or targeted ads) and offline channels to maximize the impact.
I found it a very natural process in the end; we were building relationships with the right people via the right communication channels, not only chasing “leads”.