Marketing strategy shows you the right customers


and the right business direction.

We led marketing workshops for startups at:

Warwick logo.png
lean in CH logo red.JPG
ZIS  PWG.jpg
professional network logo rgb (for digital - clear).png
Startup Weekend logo.png
How does a Marketing Strategy help you win more customers?

As a business founder, you may be very experienced in the market area you are starting or running your business in. Or you may be actually very new to the market. Nevertheless, one thing you have for sure is the passion to make a change via your product or services or just do something you enjoy!

At the same time, you may have already experienced yourself that attracting new and right customers can be very challenging nowadays:


  • By attracting "everyone" to be your customer, you think you "play it safe", however, in reality it creates a major roadblock to your effective client acquisition and makes you be seen as one of many other businesses that offer the same or similar product/services.

  • It's hard for you to navigate the constant changes in digital marketing, customer preferences, which tactics to prioritize for your product/services - which social media?, should you invest in ads, in SEO? etc.

  • Copying online or offline marketing activities that work for others may not work for your business situation.

  • As you wear many hats as a business founder, you want to spend your energy, time and budget wisely.

Procrastination around your business situation doesn't help, either, especially as the world, the markets, the technology and the way people buy is changing so fast right now. If you're serious about your business and you want to make the best of the time you have, now may be the right moment to look deeper into what product / service you offer vs. what your target customers really need, to find a niche with a more viable business direction and build a marketing strategy that is right for Your beloved product or services. Saying Yes to leveraging marketing the right way also means saying Yes to using your energy wisely and evenly important, keeping you motivated to stay on your entrepreneurial journey! ​Andrea shows and guides you in evaluating your current business situation, understand your customers deeply, consider the market you're in, the competition, and then leverage marketing, both online and offline, the right and meaningful way by building an impactful marketing strategy for Your business.. and You.

Andrea Drietomska
Digital Marketing Strategist for Startups & Solopreneurs
Founder of Marketing Waters

"Leverage marketing the right way for your product and services."


Testimonials - Who We Helped

xircles logo.png

Guido Axmann, MD

CEO & Founder at Medicinisto

B2B SaaS startup, based in Berlin

"Andrea is a business-driven marketing professional who tries to understand your product/services very well to then show and guide you how to leverage marketing - online and offline - to achieve your business goals. Plus she is real fun to work with.

She helped us build an effective marketing strategy tailored to our situation and use the right digital channels (incl. social media or targeted ads) and offline channels to maximize the impact. 

I found it a very natural process in the end; we were building relationships with the right people via the right communication channels, not only chasing “leads”.